Ford designers have employed optical illusions to create a visual camouflage for the next generation Ranger pickup truck, making the vehicle appear smaller than its actual dimensions. This design strategy aims to reduce the perceived bulkiness of the new Ranger, particularly in urban settings where large vehicles can seem imposing. By strategically manipulating visual elements and employing techniques focused on ‘visual slimming,’ Ford’s design team has crafted an exterior that plays on human perception, effectively hiding some of the vehicle’s true size in plain sight. This approach represents an innovative method to address the challenges of vehicle size in increasingly congested environments.
Leave a Reply