CUPERTINO, CALIFORNIA – Apple has unveiled Apple Vision Pro, a revolutionary spatial computer, marking the tech giant’s entry into a new era of computing. The device seamlessly blends digital content with the user’s physical surroundings, allowing for an immersive experience while maintaining connection with the real world.
Apple Vision Pro introduces spatial computing, offering an infinite canvas for applications that transcends traditional display limitations. Users navigate a three-dimensional interface through natural and intuitive inputs – their eyes, hands, and voice. Powering this experience is visionOS, the world’s first spatial operating system, designed to make digital content feel physically present in the user’s space.
According to Apple CEO Tim Cook, this announcement signifies “a new era for computing,” comparing its impact to the Mac and iPhone in personal and mobile computing respectively. He emphasized Vision Pro as a product years in the making, built on decades of Apple innovation and featuring groundbreaking technology.
Mike Rockwell, Apple’s VP of the Technology Development Group, highlighted the extensive invention required across nearly every aspect of the system, resulting in a compact, wearable, and advanced personal electronics device.
Apple Vision Pro aims to redefine personal computing by transforming how users interact with applications, memories, entertainment, and communication. It provides a vast, adaptable workspace for both professional and personal use, allowing applications to exist side-by-side at any scale, supporting external keyboards and trackpads, and enabling wireless Mac integration for a large 4K display experience.
Entertainment is significantly enhanced with dual ultra-high-resolution displays that create a movie theater-like experience with a 100-foot wide screen and spatial audio. Users can enjoy regular and 3D movies, immersive 180-degree videos with spatial audio, and a selection of spatial games, along with over 100 Apple Arcade games on resizable screens with immersive audio and game controller support.
The device introduces “Environments,” dynamic landscapes that expand beyond physical room dimensions, aiding focus and reducing distractions. A Digital Crown allows users to control the level of immersion within these environments.
Memory capture and reliving are reimagined with Apple’s first 3D camera, recording spatial photos and videos with Spatial Audio. Users can revisit memories in a life-size scale with rich detail and color, and panoramic iPhone photos wrap around the user for a truly immersive effect.
FaceTime becomes spatial on Vision Pro, positioning call participants in life-size tiles around the user’s room, with Spatial Audio making it sound like voices originate from their positions. Vision Pro users are represented as Personas, digital avatars reflecting real-time facial and hand movements, enabling shared activities like watching movies or collaborating on presentations.
A new App Store tailored for Vision Pro will offer apps and content, alongside compatibility with hundreds of thousands of existing iPhone and iPad applications that seamlessly integrate with the new input system. Developers are encouraged to create novel spatial computing experiences utilizing visionOS.
visionOS, built upon macOS, iOS, and iPadOS foundations, is designed for the low-latency demands of spatial computing. Its 3D interface responds to natural lighting and shadows, aiding depth perception. Navigation is achieved via eye tracking, hand gestures, and voice commands.
Apple Vision Pro incorporates EyeSight, a feature that renders the device transparent when someone approaches, showing the user’s eyes. It also provides visual cues to others about the user’s focus when immersed in applications or environments.
The device’s design emphasizes both performance and wearability. It features a laminated glass front, an aluminum alloy frame, a customizable modular fit with a soft textile Light Seal, and adjustable, breathable headbands.
Technologically, Vision Pro packs 23 million pixels into two postage stamp-sized micro-OLED displays, offering wide color and high dynamic range. Custom catadioptric lenses ensure clarity, and ZEISS Optical Inserts will be available for users requiring vision correction. Spatial Audio is central, creating soundscapes that adapt to the environment and user’s head geometry.
A high-performance eye tracking system uses high-speed cameras and LEDs for precise input. The device is powered by a unique dual-chip system: M2 for standalone performance, and the new R1 chip for real-time processing of sensor inputs, streaming images to displays within 12 milliseconds. It offers all-day use when plugged in and up to two hours on battery.
Privacy and security are paramount, with Optic ID, a new iris-based authentication system, securing the device. Optic ID data is encrypted and device-bound. Eye tracking data is kept private and not shared, and sensor data is processed at the system level, limiting app access to surroundings. EyeSight includes a visual indicator for spatial photo or video capture.
Apple Vision Pro will start at $3,499 (US) and will be available early next year initially in the U.S., with broader availability planned for later in the year. Apple Stores will offer personalized fitting experiences.
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